IDEO, the topmost leading global design firm, has acquired Datascope, our data science and design firm. IDEO is of course famous for building the first mouse for Apple, reinventing the shopping cart within 5 days, and most of all, evangelizing and popularizing the concept of design thinking across the globe. I am extremely proud and excited, to say the least.
We will be introducing data science as a new design discipline, and incorporating it into IDEO’s multidisciplinary approach to design projects. In this Fast Company exclusive, Diana Budds interviews IDEO’s CEO Tim Brown about the acquisition and our plans for the future.
Read it on Fast Company
Crain’s’ John Pletz has also covered the news by interviewing Datascope’s co-founder, fellow partner and close friend Dean Malmgren.
Read it on Crain’s
Jennifer Bender also provided an enthusiastic article about the acquisition.
Read it on J Bender Consulting